4K Mini LED
Whatever you’re watching, you’ll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR™. You’ll also enjoy exceptional contrast from a 4K Mini LED screen that’s expertly controlled by our unique XR Backlight Master Drive technology to deliver dynamic range like never before. See incredibly deep blacks and dazzling lights, as well as beautifully natural mid tones, without flare or halos around highlights.
Cognitive Processor XR™
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Watching TV from the sides is now as satisfying as from the centre. Sony’s original optical design to control light from the backlight, the X-Wide Angle panel ensures colours stay true from wherever you’re watching.
Our Acoustic Multi-Audio™ technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. These sound positioning tweeters precisely manage sound positioning in high tone areas for enhanced realism, while left and right subwoofers deliver powerful bass wherever you place your TV.
3D Surround Upscaling
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®
Premium designed remote
We’ve completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly, even in the dark, and a Finder function for quickly locating it by voice if lost. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.
3-way multi-position stand
A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
Creator Calibrated Mode
Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.
A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.